Positioning of the ad on the website: the CPC for ad placements on sub-pages is usually less than the cost per click on the home page.Type of advertising medium used: banner clicks usually cost more than clicks on text links.Quality of the site on which the advertisement appears: portals with wide coverage usually have a higher CPC than small websites.The following aspects determine the CPC for advertisers: The cost of a click can range from a few cents up to double-digit amounts. Advertisers often lower their bid intentionally and optimize their ads to decrease CPCs while still having a high CTR. A higher bid often leads to a higher CPC, but also to higher positions and therefore higher CTR. By bidding on specific keywords while setting a maximum bid, advertisers have high control over their CPC. Clicks can also be easily tracked on AdServer.Ī famous example for CPC is Google AdWords, where advertisers bid on advertising space in Google's search engine result pages. Tracking clicks on websites, as well as the source of origin is very easy to set up with web analytics tools like Google Analytics. The click as a unit has proven itself many times, although there are always cases of click fraud. In order to adequately recompense or pay for an advertising service on the Internet, advertisers such as web publishers need a digitally measurable quantity.

Google pay per click cost